← Lessons 07-Marketing Strategies and Principles
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1. INTRODUCTION 2. SWOT ANALYSIS 3. THE MARKETING MIX 4. PRODUCT LIFE CYCLES 5. MARKET SEGMENTATION 6. MARKETING RESEARCH – INTRODUCTION 7. SECONDARY DATA 8. PRIMARY DATA 9. PUBLIC RELATIONS 10. SALES 11. CONCLUSION 12. QUICK EXAM FACTS – MEMORISE THESE 13. FINAL MEMORY CHECKLIST

11. CONCLUSION

  • Businesses need to be marketing-oriented and focus on satisfying customer needs.
  • A separate marketing department is not necessarily required.
  • What is essential is continuously considering existing and potential customers, understanding their needs and finding profitable ways to meet them.