← Lessons 17-Electronic Data

5. THE BUSINESS

  • Computers are central to the management and control of transport businesses, including small operators.
  • Key business activities routinely supported by computers include marketing, invoicing/accounts, maintenance and staff management.
  • Marketing:
  • Customer information can be stored and analysed.
  • Information can be used to tailor marketing activity and focus on identified market segments.
  • Invoicing and accounts:
  • Invoices and transactions can be raised using computers.
  • Entries can be posted to the correct accounts and ledgers.
  • Purchases can be logged and paid for electronically.
  • Management can use the information to generate budgets and management accounts.
  • Maintenance:
  • Maintenance plans can be managed electronically.
  • Work can be scheduled and workshop throughput measured.
  • Staff monitoring and stock control can be computerised.
  • Specialist integrated software packages are available for these tasks.
  • Staff:
  • Staff records and performance monitoring are computerised in many larger companies.
  • Basic records can include salary, tax and National Insurance information.
  • More advanced systems may incorporate driving behaviour, fuel efficiency, productivity and compliance information.
  • Business continuity:
  • As businesses become increasingly dependent on computer-held information, regular and reliable backups are essential.
  • Backing up important records should form part of business continuity planning.